An Institutional Based Customer Relationship Management (IBCRM): A Case Study of University Utara Malaysia.
The general trend in institution of higher learning is to treat the students as their customers and guarantee maximum customer satisfaction as being properly observed in the ideal business environment. Previous studies also revealed the need for all institutions of higher learning to embrace the use...
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| Format: | Thesis |
| Language: | English English |
| Published: |
2009
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| Subjects: | |
| Online Access: | http://etd.uum.edu.my/1610/1/Waleed_Khalid_Sulaiman.pdf http://etd.uum.edu.my/1610/2/1.Waleed_Khalid_Sulaiman.pdf http://etd.uum.edu.my/1610/ |
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