Store Loyalty Determinants of Modern Retailing in Indonesia: A Structural Equation Modelling (SEM) Approach
Creating and maintaining customer store loyalty is an essential chore in the marketing concept and marketing activities. It is uneasy and complicated but necessary for retailers to undertaking seriously. Thus, this study aims to explore the determinant factors influencing consumer store loyalty base...
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| Format: | Thesis |
| Language: | English English |
| Published: |
2007
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| Subjects: | |
| Online Access: | http://etd.uum.edu.my/1283/1/Lina_Salim.pdf http://etd.uum.edu.my/1283/2/Lina_Salim.pdf http://etd.uum.edu.my/1283/ |
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