Developing brand image building model from the perspective of innovative visual design

• Main Author: Ying, Fan Xin
• Format: Thesis
• Language: English; English; English
• Published: 2024
• Subjects: HD56-57.5 Industrial Productivity
• Online Access: https://etd.uum.edu.my/11481/1/depositpermission.pdf; https://etd.uum.edu.my/11481/2/s905652_01.pdf; https://etd.uum.edu.my/11481/3/s905652_02.pdf; https://etd.uum.edu.my/11481/

A brand is something very important in the effort to boost the product market to the young generation of consumers in China. With the expression "Made in China" this branding will remove the prejudice towards a lower quality and quality of goods, and has become a symbol of high quality and good price. China's famous brands are also gradually shedding the traces of unchanging tradition and following international trends. It is now a follower of today's young user group. Based on the situation above, a study on the innovative visual design of images in relation to famous Chinese brands with the objective of finding the reference characteristics of branded and high-impact innovative visual designs. This will help other brands to grow healthy and fast in the local and international markets. This research used a mixed method study by conducting a survey from different age groups and expert interview. Empirical results show that the traditional visual design of well-known Chinese brands does not significantly affect brand identity. Whereas innovative visual design affects the formation of product identity through local brands. This study highlights the importance of established brands in China and pays attention to the role of innovative visual design in the brand's response to ever-changing consumer demands. From the results of the study brand image building model was developed. It is found that the well-known branded visual image design in China can set the principles of innovative visual design to influence the local product market