Application of Islamic advertising among muslim online seller
In the business world, the most important element for sellers is advertising in marketing a product or service. However, some issues contradict Islam in advertising such as having elements of fraud, dishonesty, and overstatement in making statements. This study aimed to identify the extent of the ap...
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| Format: | Thesis |
| Language: | English English |
| Published: |
2023
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| Subjects: | |
| Online Access: | https://etd.uum.edu.my/11192/1/s830796_01.pdf https://etd.uum.edu.my/11192/2/s830796_02.pdf https://etd.uum.edu.my/11192/ |
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| Summary: | In the business world, the most important element for sellers is advertising in marketing a product or service. However, some issues contradict Islam in advertising such as having elements of fraud, dishonesty, and overstatement in making statements. This study aimed to identify the extent of the application of Islamic advertisements among online sellers. This study uses a qualitative method by applying in-depth interview methods with informant. A total of twelve informant were involved in this study. The results of this study found that all sellers use the full online advertising method in promoting their products and services. In addition, online sellers have a good understanding of Islamic advertising and overall they have applied Islamic advertising in marketing products and services. However, some sellers do not use Islamic advertising due to several factors. Finally, they think that there are various benefits obtained after implementing advertising according to Islamic methods. Therefore, it is hoped that this study will provide a better understanding of Islamic advertising according to Islamic methods |
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