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The relationship between market orientation, competitive advantage and market performance of manufacturing SMEs in Malaysia

Small and medium enterprises (SMEs) are recognised as a strategic pillar of the Malaysian economy and contribute to economic growth. However, there is limited research on understanding market orientation and the mediating role of competitive advantage on market performance in the manufacturing secto...

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書誌詳細
第一著者:	Manivannan, Rethinam
フォーマット:	学位論文
言語:	English English English
出版事項:	2023
主題:	HD60 Small Business.
オンライン･アクセス:	https://etd.uum.edu.my/10912/1/permission%20to%20deposit-embargo%2024%20months-s94230.pdf https://etd.uum.edu.my/10912/2/s94230_01.pdf https://etd.uum.edu.my/10912/3/s94230_02.pdf https://etd.uum.edu.my/10912/
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