Development of customer response prediction model for personal loan using logistic regression

In general, financial service companies use mass media marketing strategies to offer and promote a product or service to their customers. This strategy is seen as less effective because differences in customer interests are not taken into account. With a large customer database, financial service co...

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Bibliographic Details
Main Author: Nur Hafizah, Zakaria
Format: Thesis
Language:English
English
Published: 2023
Subjects:
Online Access:https://etd.uum.edu.my/10906/2/depositpermission_817737.pdf
https://etd.uum.edu.my/10906/3/s817737_01.pdf
https://etd.uum.edu.my/10906/
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