The impact of e-commerce service quality on consumers’ online shopping behavior: Evidence from China

• Main Author: Lu, Qiao
• Format: Thesis
• Language: English; English
• Published: 2023
• Subjects: T58.5-58.64 Information technology; HF1-6182 Commerce; HF5415.33 Consumer Behavior.
• Online Access: https://etd.uum.edu.my/10763/1/s830026_01.pdf; https://etd.uum.edu.my/10763/2/s830026_02.pdf; https://etd.uum.edu.my/10763/

In the rapid progress of information technology, the development of e-commerce has become more and more mature, and consumers' demands for e-service quality have become higher and higher. The service quality of e-commerce platforms profoundly affects consumer perception and behavior. In order t...