The impact of product innovation on electrical and electronic product acceptance

• Main Author: Noraslinda, Fauzi
• Format: Thesis
• Language: English; English; English
• Published: 2022
• Subjects: TS155-194 Production management. Operations management; HD56-57.5 Industrial Productivity
• Online Access: https://etd.uum.edu.my/10218/1/permission%20to%20deposit-not%20allow-900922.pdf; https://etd.uum.edu.my/10218/2/s900922_01.pdf; https://etd.uum.edu.my/10218/3/s900922_02.pdf; https://etd.uum.edu.my/10218/

Consumer product acceptance of electrical and electronic products is more likely to increase if the determinant contribution to product acceptance is taken into account. In order to increase the attention and understanding of the determinant contribution to product acceptance, the present study investigates the relationship between the determinants' contribution (product innovation, product technological capability, product ease of use and product performance) and product acceptance as well as the moderating effect of attitude between the determinants contributions and product acceptance in electrical and electronics products in Malaysia. This study applies the Technology Acceptance Model (TAM) and Theory of Planned Behavior (TPB). This study used quantitative data analysis techniques as the method for data analysis. 488 Malaysian electrical and electronics customers were selected using the quota sampling technique. The data collection was obtained from the questionnaire surveys. The data collected was analyzed using both Statistical Package for the Social Sciences (SPSS) and SmartPLS 3. The results obtained from SmartPLS 3 indicated a positive relationship between all four determinants' contributions (product innovation, product technological capability, product ease of use and product performance) and product acceptance. A positive attitude towards the product results in a higher product acceptance among customers. The results also revealed that product performance mostly affects product acceptance, followed by product innovation, product technological capability and product ease of use. The study has implications for consumers, academicians, companies and researchers. This study is also expected to improve Malaysia's development and acceptance of electrical and electronics products.