Political branding equity: a study on Thai young voters’ intention on future forward party
Political branding reflects the political standing, ideology and image of a political party which impacts the memory and perception of voters. Party brand equity has value, property, and huge party brand trust, which influence the voting intention of voters. Therefore, integrating political branding...
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| 第一著者: | |
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| フォーマット: | 学位論文 |
| 言語: | English English |
| 出版事項: |
2021
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| 主題: | |
| オンライン･アクセス: | https://etd.uum.edu.my/10203/1/s824811_01.pdf https://etd.uum.edu.my/10203/2/s824811_02.pdf https://etd.uum.edu.my/10203/ |
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