Personalised campaigns in party-centred politics: Instagram and Facebook as arenas for political communication

• Main Authors: Wan Mohd Ghazali, Wan Norshira, Mohamed, Shafizan, Abdul Manan, Kamaruzzaman
• Format: Conference or Workshop Item
• Language: English; English
• Published: 2019
• Subjects: JF2011 Political parties; JF799 Political rights. Political participation; JQ719 Elections in Malaysia
• Online Access: http://irep.iium.edu.my/72753/14/Personalised%20campaigns%20in%20party-centred%20%20-%20slides.pdf; http://irep.iium.edu.my/72753/3/MEDCOM%202019%20-%20Conference%20Program.pdf; http://irep.iium.edu.my/72753/; https://mediaconference.co/

Social media like Facebook and Instagram place the focus on the individual politician rather than the political party, thereby expanding the political arena for increased personalised campaigning. The need to use social media to communicate a personal image as a politician and to post personalised m...