A Study on the Retail Customers Perspectives on Service Quality Before and After Merger Process of Two Anchor Bank in Malaysia
This study examines the effects of service quality on customer satisfaction from two distinct methodological perspectives. Specifically, a study utilizing a sample of commercial banking customers is conducted wherein service quality is operationalized via two distinct and well-known measures - SERV...
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| Main Author: | |
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| Format: | Thesis |
| Language: | English |
| Published: |
2003
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| Subjects: | |
| Online Access: | http://etd.uum.edu.my/1009/1/KAMARULAIL_B._SULAIMAN.pdf http://etd.uum.edu.my/1009/ |
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