Chief Executive Officers' Image and Corporate Brands
Chief Executive Officers (CEOs) are part of corporate brand image and the indicator for organisational leadership and success [see 2, 3, 4 and 5]. This paper proposes that if CEOs are associated with corporate brand, they should project their images as leaders to stakeholders. Using the Competing Va...
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Format: | Conference or Workshop Item |
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2012
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Online Access: | http://eprints.utp.edu.my/7771/1/H.Shaari_et_al_2012.pdf http://eprints.utp.edu.my/7771/ |
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