Hedonic consumption experience in videogaming: A multidimensional perspective
Prior research primarily considers consumers' hedonic gaming experience, defined as an individual's level of pleasure, emotional gratification, and enjoyment from playing a videogame, from a unidimensional perspective. However, given the growing range of technology-enabled, hedonic game-re...
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my.utp.eprints.286322022-03-07T10:10:42Z Hedonic consumption experience in videogaming: A multidimensional perspective Hollebeek, L.D. Abbasi, A.Z. Schultz, C.D. Ting, D.H. Sigurdsson, V. Prior research primarily considers consumers' hedonic gaming experience, defined as an individual's level of pleasure, emotional gratification, and enjoyment from playing a videogame, from a unidimensional perspective. However, given the growing range of technology-enabled, hedonic game-related (e.g., aesthetic, competition, or social) elements, we argue that this one-dimensional view is rapidly becoming dated. Correspondingly, we propose a broadened multi-dimensional perspective of videogamers' hedonic experience, as informed by hedonic consumption theory and the theory of planned behavior. Using a sample of 294 gamers, our results confirm the existence of gamers' multi (i.e., seven)-dimensional hedonic consumption experience comprising escapism, fantasy, role-projection, emotional involvement, enjoyment, arousal, and sensory experience. We also find that gamers' emotional involvement, enjoyment, arousal, and sensory experience, in particular, drive their attitude formation toward a videogame, in turn impacting users' videogaming intent and behavior. We conclude by discussing implications that arise from our research. © 2021 Elsevier Ltd Elsevier Ltd 2022 Article NonPeerReviewed https://www.scopus.com/inward/record.uri?eid=2-s2.0-85121749827&doi=10.1016%2fj.jretconser.2021.102892&partnerID=40&md5=ca34e3ed79447392bcadeb79a2a27364 Hollebeek, L.D. and Abbasi, A.Z. and Schultz, C.D. and Ting, D.H. and Sigurdsson, V. (2022) Hedonic consumption experience in videogaming: A multidimensional perspective. Journal of Retailing and Consumer Services, 65 . http://eprints.utp.edu.my/28632/ |
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Prior research primarily considers consumers' hedonic gaming experience, defined as an individual's level of pleasure, emotional gratification, and enjoyment from playing a videogame, from a unidimensional perspective. However, given the growing range of technology-enabled, hedonic game-related (e.g., aesthetic, competition, or social) elements, we argue that this one-dimensional view is rapidly becoming dated. Correspondingly, we propose a broadened multi-dimensional perspective of videogamers' hedonic experience, as informed by hedonic consumption theory and the theory of planned behavior. Using a sample of 294 gamers, our results confirm the existence of gamers' multi (i.e., seven)-dimensional hedonic consumption experience comprising escapism, fantasy, role-projection, emotional involvement, enjoyment, arousal, and sensory experience. We also find that gamers' emotional involvement, enjoyment, arousal, and sensory experience, in particular, drive their attitude formation toward a videogame, in turn impacting users' videogaming intent and behavior. We conclude by discussing implications that arise from our research. © 2021 Elsevier Ltd |
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Hollebeek, L.D. Abbasi, A.Z. Schultz, C.D. Ting, D.H. Sigurdsson, V. |
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Hollebeek, L.D. Abbasi, A.Z. Schultz, C.D. Ting, D.H. Sigurdsson, V. Hedonic consumption experience in videogaming: A multidimensional perspective |
author_facet |
Hollebeek, L.D. Abbasi, A.Z. Schultz, C.D. Ting, D.H. Sigurdsson, V. |
author_sort |
Hollebeek, L.D. |
title |
Hedonic consumption experience in videogaming: A multidimensional perspective |
title_short |
Hedonic consumption experience in videogaming: A multidimensional perspective |
title_full |
Hedonic consumption experience in videogaming: A multidimensional perspective |
title_fullStr |
Hedonic consumption experience in videogaming: A multidimensional perspective |
title_full_unstemmed |
Hedonic consumption experience in videogaming: A multidimensional perspective |
title_sort |
hedonic consumption experience in videogaming: a multidimensional perspective |
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Elsevier Ltd |
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2022 |
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https://www.scopus.com/inward/record.uri?eid=2-s2.0-85121749827&doi=10.1016%2fj.jretconser.2021.102892&partnerID=40&md5=ca34e3ed79447392bcadeb79a2a27364 http://eprints.utp.edu.my/28632/ |
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