Assessing reflective models in marketing research: A comparison between pls and plsc estimates
The present study aims at contributing to the growing discourse on analytical methods in marketing research by highlighting the use of Consistent Partial Least Squares (PLSc) estimation to assess reflective models used in marketing literature. Specifically, it demonstrates the significance of using...
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| 主要な著者: | , , , , |
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| フォーマット: | 論文 |
| 出版事項: |
Universiti Malaysia Sarawak
2018
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| オンライン･アクセス: | https://www.scopus.com/inward/record.uri?eid=2-s2.0-85045418638&partnerID=40&md5=3936426c18a7eee420d6192893c29cc9 http://eprints.utp.edu.my/22031/ |
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