Technology acceptance among micro-entrepreneurs in marginalized social strata: The case of social innovation in Bangladesh

• Main Authors: Rahman, S.A., Taghizadeh, S.K., Ramayah, T., Alam, M.M.D.
• Format: Article
• Published: Elsevier Inc. 2017
• Online Access: https://www.scopus.com/inward/record.uri?eid=2-s2.0-85013862823&doi=10.1016%2fj.techfore.2017.01.027&partnerID=40&md5=2ed2a1b8cde75cc8d0a60975f4b121d4; http://eprints.utp.edu.my/19521/

Technology adoption by the marginalized community is indeed an important issue in global poverty reduction. To realize it, this paper contributes by doing an empirical test of the technology acceptance model, amongst those users typically always deprived in the existing social structure. Firstly, th...