Bank Credit Card and the Selection Criteria: An Exploratory Study

This paper investigates the selection criteria of bank credit cards that contribute towards credit card selection among Malaysian credit card holders. There is a total of 17 providers’ of bank credit cards both from local and foreign banks. The selection of bank credit cards is empirically examine...

Full description

Saved in:
Bibliographic Details
Main Authors: Subramaniam, Ravichandran, Marimuthu, Maran
Format: Citation Index Journal
Published: 2010
Subjects:
Online Access:http://eprints.utp.edu.my/12051/1/Bank%20Credit%20Card%20and%20the%20Selection%20Criteria_An%20Exploratory%20Study.pdf
http://eprints.utp.edu.my/12051/
Tags: Add Tag
No Tags, Be the first to tag this record!