A review of market basket analysis on business intelligence and data mining

• Main Authors: Amir Sjarif, Nilam Nur, Mohd. Azmi, Nurulhuda Firdaus, Siti Sophiayati Yuhaniz, Siti Sophiayati Yuhaniz, Wong, Doris Hooi-Ten
• Format: Article
• Published: Inderscience Publishers 2021
• Subjects: T Technology (General)
• Online Access: http://eprints.utm.my/id/eprint/97917/; http://dx.doi.org/10.1504/IJBIDM.2021.114475

Business insight (BI) is an information driven arrangement which umbrellas assortment of instruments, advances, applications, procedures and methodologies that empower mining of helpful learning and data from operational information resources. Hidden patterns or trends got from the tremendous volume...