Enhancing Malaysian entrepreneurs business venture and innovation in tourism industry through knowledge and technology adoption

• Main Authors: Ariffin, Aini Suzana, Hashmi, Dania Parvez
• Format: Article
• Language: English
• Published: Penerbit UTM Press 2018
• Subjects: HD Industries. Land use. Labor; T Technology (General)
• Online Access: http://eprints.utm.my/id/eprint/97582/1/AiniSuzanaAriffin2018_EnhancingMalaysianEntrepreneursBusinessVenture.pdf; http://eprints.utm.my/id/eprint/97582/; https://jostip.utm.my/index.php/jostip/article/view/27

Tourism was considered a luxury for the social elite and travelling to known destinations was traditionally promoted. The world has become more integrated via increased trade investments and capital flows, as well as labor movements. Also, technology creates opportunities for emerging destinations,...