Developing a framework to identify new market ventures, generate and select new product ideas

• Main Authors: Budiyanto, Budiyanto, Md. Husin, Maizaitulaidawati, Mohd. Zamil, Nor Aiza
• Format: Article
• Language: English
• Published: Human Resource Management Academic Research Society 2021
• Subjects: HD28 Management. Industrial Management
• Online Access: http://eprints.utm.my/id/eprint/96887/1/MaizaitulaidawatiMdHusin2021_DevelopingAFrameworktoIdentifyNewMarketVentures.pdf; http://eprints.utm.my/id/eprint/96887/; http://dx.doi.org/10.6007/IJARBSS/v11-i8/10617

This paper aims to develop a framework to identify new market ventures, generate and select new product ideas. The framework is designed to address the gap between the execution of growth strategy and new product development stages, which raised two critical questions: which new market to venture in...