The implementation of decision making on Ye Xiao Canteen Second Enterprise at Cheras, Kuala Lumpur
This study is to examine the rate of revisit intention of the restaurant, determine the factors of customers willing to revisit the restaurant and implement the decision to sustain the competitive advantage in food and beverage industry. The study also identified the real root cause of decreasing of...
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Human Resource Management Academic Research Society
2021
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Online Access: | http://eprints.utm.my/id/eprint/96830/1/SabrinahAdam2021_TheImplementationofDecisionMakingonYeXiaoCanteen.pdf http://eprints.utm.my/id/eprint/96830/ http://dx.doi.org/10.6007/IJARBSS/v11-i5/9864 |
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my.utm.968302022-08-23T06:46:55Z http://eprints.utm.my/id/eprint/96830/ The implementation of decision making on Ye Xiao Canteen Second Enterprise at Cheras, Kuala Lumpur Li, Chen Koong Adam, Sabrinah HD30.213 Management information systems. Decision support systems This study is to examine the rate of revisit intention of the restaurant, determine the factors of customers willing to revisit the restaurant and implement the decision to sustain the competitive advantage in food and beverage industry. The study also identified the real root cause of decreasing of sales. Therefore, the research is focused on the factors of food quality, service quality, food price that effect customer satisfaction and impact customer revisit intention. The action research was conducted in mixed method where qualitative and quantitative data were collected. The finding for this study is the variables that proposed as hypothesis has significant impact to the customer revisit intention. As the result, the problem of the restaurant will be resolved. Human Resource Management Academic Research Society 2021 Article PeerReviewed application/pdf en http://eprints.utm.my/id/eprint/96830/1/SabrinahAdam2021_TheImplementationofDecisionMakingonYeXiaoCanteen.pdf Li, Chen Koong and Adam, Sabrinah (2021) The implementation of decision making on Ye Xiao Canteen Second Enterprise at Cheras, Kuala Lumpur. International Journal of Academic Research in Business and Social Sciences, 11 (5). pp. 100-106. ISSN 2222-6990 http://dx.doi.org/10.6007/IJARBSS/v11-i5/9864 DOI : 10.6007/IJARBSS/v11-i5/9864 |
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HD30.213 Management information systems. Decision support systems Li, Chen Koong Adam, Sabrinah The implementation of decision making on Ye Xiao Canteen Second Enterprise at Cheras, Kuala Lumpur |
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This study is to examine the rate of revisit intention of the restaurant, determine the factors of customers willing to revisit the restaurant and implement the decision to sustain the competitive advantage in food and beverage industry. The study also identified the real root cause of decreasing of sales. Therefore, the research is focused on the factors of food quality, service quality, food price that effect customer satisfaction and impact customer revisit intention. The action research was conducted in mixed method where qualitative and quantitative data were collected. The finding for this study is the variables that proposed as hypothesis has significant impact to the customer revisit intention. As the result, the problem of the restaurant will be resolved. |
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Article |
author |
Li, Chen Koong Adam, Sabrinah |
author_facet |
Li, Chen Koong Adam, Sabrinah |
author_sort |
Li, Chen Koong |
title |
The implementation of decision making on Ye Xiao Canteen Second Enterprise at Cheras, Kuala Lumpur |
title_short |
The implementation of decision making on Ye Xiao Canteen Second Enterprise at Cheras, Kuala Lumpur |
title_full |
The implementation of decision making on Ye Xiao Canteen Second Enterprise at Cheras, Kuala Lumpur |
title_fullStr |
The implementation of decision making on Ye Xiao Canteen Second Enterprise at Cheras, Kuala Lumpur |
title_full_unstemmed |
The implementation of decision making on Ye Xiao Canteen Second Enterprise at Cheras, Kuala Lumpur |
title_sort |
implementation of decision making on ye xiao canteen second enterprise at cheras, kuala lumpur |
publisher |
Human Resource Management Academic Research Society |
publishDate |
2021 |
url |
http://eprints.utm.my/id/eprint/96830/1/SabrinahAdam2021_TheImplementationofDecisionMakingonYeXiaoCanteen.pdf http://eprints.utm.my/id/eprint/96830/ http://dx.doi.org/10.6007/IJARBSS/v11-i5/9864 |
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