Determinants affecting purchase intention of organic food among medical employees

• Main Authors: Abd. Ghani, Fatimah, Mohamad Ajir, Muhammad Ilyas, Adli, Nurfarah Aimi, Ramli, Noorazlin, Salleh, Salmalina
• Format: Article
• Language: English
• Published: HRMARS 2021
• Subjects: G154.9-155.8 Travel and state. Tourism; HB Economic Theory; HF Commerce
• Online Access: http://eprints.utm.my/id/eprint/96708/1/SalmalinaSalleh2021_DeterminantsAffectingPurchaseIntentionofOrganicFood.pdf; http://eprints.utm.my/id/eprint/96708/; http://dx.doi.org/10.6007/IJARBSS/v11-i16/11219

Organic food is natural food items restricted from artificial chemicals such as fertilizers, herbicides, pesticides, antibiotics, and genetically modified organisms. Thus, organic food is considered healthy food as synthetic chemicals are prohibited in its production. Organic food has become more co...