Derivation of factors in dealing negative E-WOM for maintaining online reputation

The online reputation is mechanisms which is built in organization and become an essential component in online environment. However, the negative e-WOM becomes threats to the organization. This is happened when the unfavourable messages which been posted on several online platforms negatively influe...

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Bibliographic Details
Main Authors: Kurnia, Rizka Dhini, Mohamed Dahlan, Halina, Samsuryadi, Samsuryadi
Format: Book Section
Published: Springer Science and Business Media Deutschland GmbH 2021
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Online Access:http://eprints.utm.my/id/eprint/96387/
http://dx.doi.org/10.1007/978-3-030-70713-2_106
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