Identifying sequential influence in predicting engagement of online social marketing for video games
Advancement of online social networks has seen digital marketing use platforms like YouTube and Twitch as key levers for video games marketing. Identifying key influencer factors in these emerging platforms can both deliver better understanding of user behavior in consumption and engagement towards...
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| Main Authors: | , |
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| Format: | Conference or Workshop Item |
| Published: |
2021
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| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/96378/ http://dx.doi.org/10.1007/978-981-16-7334-4_31 |
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