LibQUAL 2004 : instrumen pengukuran jurang kualiti perkhidmatan Perpustakaan Sultanah Zanariah, Universiti Teknologi Malaysia

• Main Author: Muhamad Akhir, Siti Fatimah
• Format: Thesis
• Language: English
• Published: 2008
• Subjects: Z719 Libraries (General); QA76 Computer software
• Online Access: http://eprints.utm.my/id/eprint/9585/1/SitiFatimahMFKSG2008.pdf; http://eprints.utm.my/id/eprint/9585/

Academic libraries are facing two major challenges which are global digital environment and increasing competetion. They must improve the quality of their services in order to survive. Alternative approches to measure quality emerge in the business sector. Specifically, through marketing research th...