A review of big data analytics on customer complaints in the electricity industry

Fulfilling customer satisfaction gives significant impact to any business including in the electricity industry. The key to achieving customer satisfaction is by providing them the best quality services at fair and reasonable costs. Customer complaints must be managed professionally and appropriatel...

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Bibliographic Details
Main Authors: Saipol, H. F. S., Mohd. Drus, S., Othman, M.
Format: Article
Published: Inderscience Publishers 2021
Subjects:
Online Access:http://eprints.utm.my/id/eprint/95739/
http://dx.doi.org/10.1504/IJBCRM.2021.116280
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