Transforming traditional CRM into social CRM: an empirical investigation in Iraqi healthcare industry
The unprecedented growth of social media usage questions the conventional customer relationship management (CRM). Social CRM strategy is a novel version of CRM empowered by social media technology that offers a new way of managing relationships with customers effectively. The aims of this study are...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Elsevier Ltd.
2021
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| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/94428/1/Abdullah%20NabeelJalal2021_TransformingTraditionalCRM.pdf http://eprints.utm.my/id/eprint/94428/ http://dx.doi.org/10.1016/j.heliyon.2021.e06913 |
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