The role of self-congruity in the retail store patronage model: the case of islamic retail stores in Indonesia and Malaysia

• 主要な著者: Aji, H. M., Md. Husin, M., Muafi, M.
• フォーマット: 論文
• 言語: English
• 出版事項: Centre of Sociological Research 2020
• 主題: HB615-715 Entrepreneurship. Risk and uncertainty. Property
• オンライン･アクセス: http://eprints.utm.my/id/eprint/93892/1/MaizaitulaidawatiMdHusin2020_TheRoleofSelfCongruityiniheRetailStore.pdf; http://eprints.utm.my/id/eprint/93892/; https://doi.org/10.14254/2071-8330.2020/13-2/5

Retail industry contributes significantly to national economies. Currently, Islamic retail stores become another phenomenon in Indonesia and Malaysia. Previous studies investigated Muslim customers' preferences to patronage Islamic retail stores rather than conventional ones. Therefore, the pur...