Research trends of neuromarketing: A bibliometric analysis
The rising demand for exploring what is inside consumers' brains and the growth of neuroscience stimulated research efforts to explore the subtle centers in the consumer's brain that responsible for making-decisions. Therefore, understanding the essential subjects relevant to neuromarketin...
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| Main Authors: | , , |
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| Format: | Article |
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Little Lion Scientific
2020
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| Online Access: | http://eprints.utm.my/id/eprint/93845/ http://www.jatit.org/volumes/ninetyeight15.php |
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