Research trends of neuromarketing: A bibliometric analysis

The rising demand for exploring what is inside consumers' brains and the growth of neuroscience stimulated research efforts to explore the subtle centers in the consumer's brain that responsible for making-decisions. Therefore, understanding the essential subjects relevant to neuromarketin...

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Bibliographic Details
Main Authors: Alsharif, Ahmed H., Md. Salleh, Nor Zafir, Baharun, Rohaizat
Format: Article
Published: Little Lion Scientific 2020
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Online Access:http://eprints.utm.my/id/eprint/93845/
http://www.jatit.org/volumes/ninetyeight15.php
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