Factors affecting environmental citizenship behaviour: An empirical investigation in Malaysian paddy industry
Purpose: The purpose of this paper is to examine the factors that affect paddy farmers’ environmental citizenship behaviour (ECB) in the context of agrochemical purchase. To achieve this objective, a theoretical framework has been developed based on value-belief-norm (VBN) theory. Design/methodology...
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| Main Authors: | , , |
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| Format: | Article |
| Published: |
Emerald Group Holdings Ltd.
2021
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| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/93831/ http://dx.doi.org/10.1108/APJML-05-2018-0177 |
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