Does it matter who exhibits more green purchase behavior of cosmetic products in Asian culture? A multi-group analysis approach

This study attempts to investigate the moderating effect of gender on value-belief-norm relationships. In addition, this study aims to investigate the factors that affect green purchase behavior of cosmetics products. Particularly, this study investigates the causal relationships between values and...

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Bibliographic Details
Main Authors: Quoquab Habib, Farzana, Jaini, Azila, Mohammad, Jihad
Format: Article
Language:English
Published: MDPI AG 2020
Subjects:
Online Access:http://eprints.utm.my/id/eprint/93355/1/FarzanaQuoquabHabib2020_DoesItMatterWhoExhibitsMoreGreenPurchase.pdf
http://eprints.utm.my/id/eprint/93355/
http://dx.doi.org/10.3390/ijerph17145258
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