Residential properties with green living concept: what drives consumers to buy?

• Main Authors: Sivadasan, R., Quoquab, F., Mohammad, J., Basiruddin, R.
• Format: Article
• Published: Emerald Group Holdings Ltd. 2020
• Subjects: HB615-715 Entrepreneurship. Risk and uncertainty. Property
• Online Access: http://eprints.utm.my/id/eprint/92922/; http://dx.doi.org/10.1108/IJOES-04-2020-0042

Purpose The purpose of this study is to investigate consumers’ buying intentions (BIs) towards sustainable properties with green living concept (GLC). It also aims to examine the dynamic relationships between environmental advertisements (EAd), green brand positioning (GBP), attitude towards environ...