Tapping into food industry: a comparative dual-model study of religion and culture on food products’ purchase intention

• Main Authors: Syed, Sumera, S. Ahmad, Fauziah, Hussain Shah, Syed Rashid
• Format: Article
• Language: English
• Published: Digital Commons @ University of South Florida 2021
• Subjects: HD Industries. Land use. Labor; HF Commerce
• Online Access: http://eprints.utm.my/id/eprint/92915/1/SumeraSyed2021_TappingIntoFoodIndustryaComparative.pdf; http://eprints.utm.my/id/eprint/92915/; http://dx.doi.org/10.5038/2770-7555.1.1.1001

Due to increased trend of globalization and immigration to advanced countries during the past decade, Halal food consumers are being observed not only in Islamic countries but also in Western European countries. Moreover, the concepts of hygiene, quality and cleanliness, being often related to Halal...