Big data analytics adoption: determinants and performances among small to medium-sized enterprises
Big data analytics (BDA) adoption is a game-changer in the current industrial environment for precision decision-making and optimal performance. Nonetheless, the determinants or consequences of its adoption in small and medium enterprises remain unclear, hence the objective of this study. Data analy...
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my.utm.913822021-06-30T12:08:35Z http://eprints.utm.my/id/eprint/91382/ Big data analytics adoption: determinants and performances among small to medium-sized enterprises Maroufkhani, Parisa Tseng, Ming Lang Iranmanesh, Mohammad Wan Ismail, Wan Khairuzzaman Khalid, Haliyana HF Commerce Big data analytics (BDA) adoption is a game-changer in the current industrial environment for precision decision-making and optimal performance. Nonetheless, the determinants or consequences of its adoption in small and medium enterprises remain unclear, hence the objective of this study. Data analysis of 171 Iranian small and medium manufacturing firms revealed that complexity, uncertainty and insecurity, trialability, observability, top management support, organizational readiness, and external support affect significantly on BDA adoption. The findings confirm the strong impact of BDA adoption in small to medium-sized enterprises, marketing and financial, performance enhancement. Understanding the drivers of BDA adoption helps managers to employ appropriate initiatives that are vital for effective implementation. The results enable BDA service providers to attract and diffuse BDA in small to medium-sized enterprises. Elsevier Ltd 2020-10 Article PeerReviewed Maroufkhani, Parisa and Tseng, Ming Lang and Iranmanesh, Mohammad and Wan Ismail, Wan Khairuzzaman and Khalid, Haliyana (2020) Big data analytics adoption: determinants and performances among small to medium-sized enterprises. International Journal of Information Management, 54 . ISSN 0268-4012 http://dx.doi.org/10.1016/j.ijinfomgt.2020.102190 DOI:10.1016/j.ijinfomgt.2020.102190 |
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HF Commerce Maroufkhani, Parisa Tseng, Ming Lang Iranmanesh, Mohammad Wan Ismail, Wan Khairuzzaman Khalid, Haliyana Big data analytics adoption: determinants and performances among small to medium-sized enterprises |
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Big data analytics (BDA) adoption is a game-changer in the current industrial environment for precision decision-making and optimal performance. Nonetheless, the determinants or consequences of its adoption in small and medium enterprises remain unclear, hence the objective of this study. Data analysis of 171 Iranian small and medium manufacturing firms revealed that complexity, uncertainty and insecurity, trialability, observability, top management support, organizational readiness, and external support affect significantly on BDA adoption. The findings confirm the strong impact of BDA adoption in small to medium-sized enterprises, marketing and financial, performance enhancement. Understanding the drivers of BDA adoption helps managers to employ appropriate initiatives that are vital for effective implementation. The results enable BDA service providers to attract and diffuse BDA in small to medium-sized enterprises. |
format |
Article |
author |
Maroufkhani, Parisa Tseng, Ming Lang Iranmanesh, Mohammad Wan Ismail, Wan Khairuzzaman Khalid, Haliyana |
author_facet |
Maroufkhani, Parisa Tseng, Ming Lang Iranmanesh, Mohammad Wan Ismail, Wan Khairuzzaman Khalid, Haliyana |
author_sort |
Maroufkhani, Parisa |
title |
Big data analytics adoption: determinants and performances among small to medium-sized enterprises |
title_short |
Big data analytics adoption: determinants and performances among small to medium-sized enterprises |
title_full |
Big data analytics adoption: determinants and performances among small to medium-sized enterprises |
title_fullStr |
Big data analytics adoption: determinants and performances among small to medium-sized enterprises |
title_full_unstemmed |
Big data analytics adoption: determinants and performances among small to medium-sized enterprises |
title_sort |
big data analytics adoption: determinants and performances among small to medium-sized enterprises |
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Elsevier Ltd |
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2020 |
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http://eprints.utm.my/id/eprint/91382/ http://dx.doi.org/10.1016/j.ijinfomgt.2020.102190 |
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1705056705630437376 |
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