Sbibliometric analysis of global research trends on electronic word of mouth using scopus database
Marketers should better understand how customers view and analyze social media eWOM information to facilitate their shopping choices. In particular eWOM seekers may prefer to find more credible sources of assistance when seeking advice on social media; this study is a method to provide a systematic...
Saved in:
Main Authors: | , , , |
---|---|
格式: | Article |
出版: |
Innovare Academics Sciences Pvt. Ltd.
2020
|
主题: | |
在线阅读: | http://eprints.utm.my/id/eprint/90759/ |
标签: |
添加标签
没有标签, 成为第一个标记此记录!
|