Sbibliometric analysis of global research trends on electronic word of mouth using scopus database

• المؤلفون الرئيسيون: Abbas, Alhamzah Fadhil, Jusoh, Ahmed, Mas'od, Adaviah, Ali, Javed
• التنسيق: مقال
• منشور في: Innovare Academics Sciences Pvt. Ltd. 2020
• الموضوعات: HF Commerce
• الوصول للمادة أونلاين: http://eprints.utm.my/id/eprint/90759/

Marketers should better understand how customers view and analyze social media eWOM information to facilitate their shopping choices. In particular eWOM seekers may prefer to find more credible sources of assistance when seeking advice on social media; this study is a method to provide a systematic...