A guideline for decision-making on business intelligence and customer relationship management among clinics

• Main Authors: Yusof, N. I., Zainuddin, N. M. M., Hassan, N. H., Sjarif, N. N. A., Yaacob, S., Hassan, W. A. W.
• Format: Article
• Language: English
• Published: Science and Information Organization 2019
• Subjects: T Technology (General)
• Online Access: http://eprints.utm.my/id/eprint/90182/1/NurIzzatiYusof2019_AGuidelineforDecisionMakingonBusiness.pdf; http://eprints.utm.my/id/eprint/90182/; http://dx.doi.org/10.14569/ijacsa.2019.0100865

Business intelligence offers the capability to gain insights and perform better in decision-making by using a particular set of technologies and tools. A company's success to a certain extent depends on customers. The complementary of business intelligence and customer relationship management w...