Factors influencing the adoption of social media in service sector small and medium enterprises (SMEs)

• Main Authors: Ramachandran, Alice Tabitha, Ahmad, Norasnita, Miskon, Suraya, A. Iahad, Noorminshah, Mat Ali, Nazmona
• Format: Conference or Workshop Item
• Published: 2020
• Subjects: H Social Sciences (General); HF Commerce; T Technology (General)
• Online Access: http://eprints.utm.my/id/eprint/89843/; http://dx.doi.org/10.1007/978-3-030-33582-3_86

Social media has turned into an internet marvel in recent years. This fast technological evolution and intensity of competition oblige companies to constantly looking for different ways to set apart themselves and offer added values to their customers especially in small and medium sized enterprises...