Sustaining competitive edge in Iraqi banks through marketing intelligence and decision-making effectiveness: a review

The Iraqi economy is in a state of constant flux as a result of the US-led invasion of the country and the emergence of destructive insurgency and civil war. These developments hurt the Iraqi banking industry, degrading the quality of available banking infrastructure, confounding bank governance mec...

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Bibliographic Details
Main Authors: Jasim, H., Sulaiman, Z.
Format: Article
Published: The Mattingly Publishing Co., Inc 2020
Subjects:
Online Access:http://eprints.utm.my/id/eprint/88133/
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