Market coopetition: implications of religious identity in creating value added partnership within halal mart retailers
Purpose: The purpose of this paper is to explore coopetition, a strategy that combines cooperation and competition, in addressing relationships between small grocery retailers. Using coopetition as an underlying concept, this study examines how religious influences play a role in determining busines...
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| Main Authors: | , , |
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| Format: | Article |
| Published: |
Emerald Group Publishing Ltd.
2019
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| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/87546/ http://dx.doi.org/10.1108/JIMA-04-2017-0046 |
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