Effect of green brand positioning, knowledge, and attitude of customers on green purchase intention

• 主要な著者: Thoo, Ai Chin, Mohd. Lawi, Nor Haslinda, Sulaiman, Zuraidah, Mas’od, Adaviah, Muharam, Farrah Merlinda, Huam, Hon Tat
• フォーマット: 論文
• 出版事項: Journal of Arts & Social Science 2019
• 主題: TA Engineering (General). Civil engineering (General)
• オンライン･アクセス: http://eprints.utm.my/id/eprint/87347/; https://ruijass.com/wp-content/uploads/2019/05/003GTFinal.pdf

Nowadays, customers are more conscious of environmental problems and have started to purchase green products. The purpose of conducting this study is to evaluate the impacts of green brand positioning, green brand knowledge and attitude towards green brand on green product purchase intention. Data w...