New product development management issues and decision-making approaches
Purpose - The purpose of this paper is to report findings related to new product development (NPD) management issues and their corresponding decision-making approaches undertaken by senior managers. Design/methodology/approach - The study adopts grounded theory research method using interview as the...
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| Main Authors: | , |
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| Format: | Article |
| Published: |
Emerald Group Publishing Limited
2007
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| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/8707/ http://dx.doi.org/10.1108/00251740710773943 |
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