Intellectual capital as key asset in iranian automotive industry

• Main Authors: Masoomzadeh, A., Zakaria, W. N. W., Masrom, M., Khademi, T
• Format: Article
• Published: Dorma Journals 2020
• Subjects: T Technology (General)
• Online Access: http://eprints.utm.my/id/eprint/86924/

The importance of organisational innovation has received much attention in academic and industrial literature over the years. The ability to innovate in products, services and process is a vital key in generating and sustaining competitive advantage in an increasingly crowded and complex marketplace...