Antecedents of switching intention in the mobile telecommunications industry: A partial least square approach

Purpose: This study sheds some light on factors that affect customer switching intention in the Malaysian mobile phone service industry. More particularly, the purpose of this paper is to examine the effect of service quality (SQ), customer satisfaction, switching cost and consumer innovativeness (C...

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Bibliographic Details
Main Authors: Quoquab, Farzana, Mohammad, Jihad, Md. Yasin, Norjaya, Abdullah, Nor Liza
Format: Article
Published: Emerald Group Publishing Ltd. 2018
Subjects:
Online Access:http://eprints.utm.my/id/eprint/86548/
http://dx.doi.org/10.1108/APJML-06-2017-0121
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