Exploring Consumers' Motivations for Sustainable Consumption: A Self-Deterministic Approach
This article explores consumers' motivations for sustainable consumption in the context of a developing country. By interpreting qualitative data collected from in-depth interviews using the self-determination theory, this study found that consumers are extrinsically motivated to consume sustai...
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| Main Authors: | , |
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| Format: | Article |
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Routledge
2018
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| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/85166/ http://dx.doi.org/10.1080/08961530.2017.1354350 |
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