An integrated adoption model for Islamic credit card: PLS-SEM based approach
Purpose: One challenge when launching new banking services is to overcome resistance to change so as to accelerate market acceptance. This is the case of Islamic credit card (ICC). In response, this study aims to develop a conceptual framework that combines the innovation diffusion theory (IDT) and...
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| 主要な著者: | , |
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| フォーマット: | 論文 |
| 出版事項: |
Emerald Group Publishing Ltd.
2018
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| オンライン･アクセス: | http://eprints.utm.my/id/eprint/84958/ http://dx.doi.org/10.1108/JIABR-07-2015-0032 |
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