The effects of customer relationship management on customer focus in Malaysian house-building companies
CRM is one of the most important parts in housing industry that have been adopted among researchers, companies, institutions and organizations nowadays. CRM is a combination of people, processes and technology that seeks to understand a company's customers. Companies that successfully implement...
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| Main Authors: | , , |
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| Format: | Article |
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www.ijmrr.com
2017
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| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/84632/ http://ijmrr.com/admin/upload_data/journal_Hooman%20%206jan17mrr.pdf |
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