Kecenderungan pemasaran produk takaful keluarga: kajian di takaful ikhlas

• Main Authors: Nor Muhamad, Nasrul Hisyam, Abdul Karim, Kamaliah, Kamarudin, Mohd. Khairy
• Format: Conference or Workshop Item
• Published: 2018
• Subjects: BP Islam. Bahaism. Theosophy, etc
• Online Access: http://eprints.utm.my/id/eprint/83458/

Family takaful is one of the branches of business in the takaful business. Family Takaful is one of the biggest contributors to our Takaful Sincere company. The purpose of this study is to identify the factors that influence consumer selection on the takaful agent and the marketing techniques used b...