Understanding Purchase Intention Of Ready-To-Eat Food Among Malaysian Urbanites: A Proposed Framework
Changes in life style have brought in profound variations in the purchase intentions among people. This change is even prominent among urban residents who are living a stressful life style and heavily depending on external supplies for their living. In view of this, ready-to-eat food has taken centr...
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| Main Authors: | , , , |
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| Format: | Article |
| Published: |
2017
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| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/81316/ |
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