Descriptive findings regarding factors influencing mobile application acceptance among millennial in Malaysia

• Main Authors: Ibrahim, Nuradilah, Maarop, Nurazean, Samy, Ganthan Narayana, Hassan, Noor Hafizah, Abas, Hafiza, Mohd. Zainuddin, Norziha Megat, Wong, Doris Hooi Ten
• Format: Article
• Language: English
• Published: Advanced Informatics School, Universiti Teknologi Malaysia 2017
• Subjects: TK6570 Mobile Communication System
• Online Access: http://eprints.utm.my/id/eprint/80682/1/NurazeanMaarop2017_DescriptiveFindingsRegardingFactorsInfluencingMobile.pdf; http://eprints.utm.my/id/eprint/80682/; http://publication.ais.utm.my/ojs/index.php/oiji/article/view/31/14

Although mobile phones have been used widely by millennial generation within the age group of 20-34 there is very limited knowledge about their intention to use mobile application. This paper presents descriptive results regarding factors influencing mobile application intention behavior among mille...