Factors influencing beliefs formation towards the adoption of social commerce in SME travel agencies
The purpose of this study is to investigate the factors that influence beliefs formation towards the adoption of social commerce in SME travel agencies. Accordingly, a distal-proximal model is developed to study CEOs’ beliefs towards the usefulness of social commerce. Data were collected through a q...
Saved in:
Main Authors: | , , , , , |
---|---|
Format: | Article |
Language: | English |
Published: |
Centre of Sociological Research
2018
|
Subjects: | |
Online Access: | http://eprints.utm.my/id/eprint/79936/1/MehrbakhshNilashi2018_FactorsInfluencingBeliefsFormation.pdf http://eprints.utm.my/id/eprint/79936/ http://dx.doi.org/10.14254/2071-789X.2018/11-3/13 |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
id |
my.utm.79936 |
---|---|
record_format |
eprints |
spelling |
my.utm.799362019-01-28T07:02:12Z http://eprints.utm.my/id/eprint/79936/ Factors influencing beliefs formation towards the adoption of social commerce in SME travel agencies Dalvi-Esfahani, M. Shahbazi, H. Nilashi, M. Samad, S. Mardani, A. Streimikiene, D. QA75 Electronic computers. Computer science The purpose of this study is to investigate the factors that influence beliefs formation towards the adoption of social commerce in SME travel agencies. Accordingly, a distal-proximal model is developed to study CEOs’ beliefs towards the usefulness of social commerce. Data were collected through a questionnaire survey of travel agencies’ CEOs in Isfahan, Iran. With 180 collected data from respondents, the Partial Least Squares-Structural Equation Modeling approach was taken to assess both measurement and structural models of the study. The results revealed that CEOs’ innovativeness and attitude towards IT as individual factors, and organizational resources as institutional factor were significantly explained beliefs formation of respondents towards the usefulness of social commerce. However, it was found that the influences of CEOs’ IT knowledge, subjective norms (professional peers, employees) and firm size on perceived usefulness were found insignificant. Implications of the study are further discussed. Centre of Sociological Research 2018 Article PeerReviewed application/pdf en http://eprints.utm.my/id/eprint/79936/1/MehrbakhshNilashi2018_FactorsInfluencingBeliefsFormation.pdf Dalvi-Esfahani, M. and Shahbazi, H. and Nilashi, M. and Samad, S. and Mardani, A. and Streimikiene, D. (2018) Factors influencing beliefs formation towards the adoption of social commerce in SME travel agencies. Economics and Sociology, 11 (3). pp. 207-225. ISSN 2071-789X http://dx.doi.org/10.14254/2071-789X.2018/11-3/13 DOI:10.14254/2071-789X.2018/11-3/13 |
institution |
Universiti Teknologi Malaysia |
building |
UTM Library |
collection |
Institutional Repository |
continent |
Asia |
country |
Malaysia |
content_provider |
Universiti Teknologi Malaysia |
content_source |
UTM Institutional Repository |
url_provider |
http://eprints.utm.my/ |
language |
English |
topic |
QA75 Electronic computers. Computer science |
spellingShingle |
QA75 Electronic computers. Computer science Dalvi-Esfahani, M. Shahbazi, H. Nilashi, M. Samad, S. Mardani, A. Streimikiene, D. Factors influencing beliefs formation towards the adoption of social commerce in SME travel agencies |
description |
The purpose of this study is to investigate the factors that influence beliefs formation towards the adoption of social commerce in SME travel agencies. Accordingly, a distal-proximal model is developed to study CEOs’ beliefs towards the usefulness of social commerce. Data were collected through a questionnaire survey of travel agencies’ CEOs in Isfahan, Iran. With 180 collected data from respondents, the Partial Least Squares-Structural Equation Modeling approach was taken to assess both measurement and structural models of the study. The results revealed that CEOs’ innovativeness and attitude towards IT as individual factors, and organizational resources as institutional factor were significantly explained beliefs formation of respondents towards the usefulness of social commerce. However, it was found that the influences of CEOs’ IT knowledge, subjective norms (professional peers, employees) and firm size on perceived usefulness were found insignificant. Implications of the study are further discussed. |
format |
Article |
author |
Dalvi-Esfahani, M. Shahbazi, H. Nilashi, M. Samad, S. Mardani, A. Streimikiene, D. |
author_facet |
Dalvi-Esfahani, M. Shahbazi, H. Nilashi, M. Samad, S. Mardani, A. Streimikiene, D. |
author_sort |
Dalvi-Esfahani, M. |
title |
Factors influencing beliefs formation towards the adoption of social commerce in SME travel agencies |
title_short |
Factors influencing beliefs formation towards the adoption of social commerce in SME travel agencies |
title_full |
Factors influencing beliefs formation towards the adoption of social commerce in SME travel agencies |
title_fullStr |
Factors influencing beliefs formation towards the adoption of social commerce in SME travel agencies |
title_full_unstemmed |
Factors influencing beliefs formation towards the adoption of social commerce in SME travel agencies |
title_sort |
factors influencing beliefs formation towards the adoption of social commerce in sme travel agencies |
publisher |
Centre of Sociological Research |
publishDate |
2018 |
url |
http://eprints.utm.my/id/eprint/79936/1/MehrbakhshNilashi2018_FactorsInfluencingBeliefsFormation.pdf http://eprints.utm.my/id/eprint/79936/ http://dx.doi.org/10.14254/2071-789X.2018/11-3/13 |
_version_ |
1643658336135020544 |
score |
13.160551 |